Last Saturday, I had the opportunity to celebrate GAY PRIDE in Reykjavik, Iceland.  GAY PRIDE is today simply a parade of joy! A parade where we celebrate life and the colorful diversity of people in our country.

The theme song for GAY PRIDE over the years has been the song “I am what I am” It is a magical day, everywhere I looked I saw colorful families & friends celebrating in a great Icelandic summer day.  The feeling of happiness was all around, and it was easy to be effected by the genuine optimistic feeling in the air.

As I was humming with the music, watching the parade slowly move down the main street, I noticed within myself, a special anticipation for one particular act…a person, one of our legend musician and star in the music industry here in Iceland… and yes, one of the spokes-person for GAY PRIDE from the beginning of the parade here in Iceland,his name is Pall Oscar.

When I realized this special anticipation to see this particular singer, I started to wonder why his act was such a big part of the whole event for me?  Why was I specially excited to see what he was up-to?  Just to be clear, I’m not fanatic about this singer at all, and maybe that was the reason why I was questioning my own anticipation.

Paul Oscar stands for several things in my mind, for me he is:

• Sincere - he always talks from his heart when he speaks, and I listen!
• Creative - his music can both make me vulnerable as well as joyful
• Trustworthy - no matter what he does, I can trust it will be unique, filled with glamour and inspiration!
• Walks-The-Talk - he is genuine in everything I does.

Paul Oscar is a brand!  Quite a BIG Brand within the Icelandic community.  I realized what actually attracted me to wait for him to arrive and hear/see more from him was his ability to BE WHO HE IS - his very own uniqueness, and that’s what attracts people to him! 

Personal branding isn’t just for the BIG and mighty.  Fact is, it does not matter if you are an employee, a business owner, a politician or community servant.  YOU ARE A BRAND! and you are day in and out representing the brand called YOU!

At our international personal branding program BRANDit, we have been helping business owners to build and brand their business by re-defining their very own uniqueness. Helping them creating a catchy definition of who they and there business stand for and how they can communicate their brand.

It’s been a prevelidge to have had the opportunity to see clarity happen in peoples mind… even a realief with tears,when discovering and gaining that unique clarity we are all seeking.

Maya Angelou said ““People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

At BRANDit we say: By branding your uniqueness, you can move yourself ahead in the competition!

So…what do YOU stand for?